The Conservative party's leadership contenders are resorting to political merchandising, each showcasing their unique stalls loaded with branded items like tote bags, mugs, and T-shirts.
Badenoch's online shop features items like the 'Be more Kemi' T-shirt priced at 13 and Kemi hoodies for 35, targeting supporters looking for branded merchandise.
Cleverly's offerings include practical items like water bottles and 'Caffeinate with Cleverly' coffee cups, aiming to establish a connection with potential voters through everyday products.
Tom Tugendhat's merchandise stands out with items like giant foam hands and 'Serve. Lead. Act.' cups, emphasizing his brand while adding a humorous touch to the political contest.
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