Prima Assicurazioni, founded by Alberto Genovese in 2015, is a noteworthy insurtech firm based in Italy that leverages proprietary technology and digital efficiencies. The company has expanded into the UK and Spain, rebranding as HelloPrima to cater to a more digitally-savvy audience. With a focus on dynamic pricing and a seamless customer journey, it offers competitive car insurance products alongside robust 24/7 support and an innovative digital claims system. With over 4 million customers, it aims for further growth and potential mergers at the continental level.
Prima Assicurazioni has transformed the insurtech landscape with its fully digital model, competitive pricing, and expansion into international markets as HelloPrima.
Founded by Alberto Genovese, Prima specializes in dynamic pricing and customer-centric services, positioning itself as a leader in the European insurtech space.
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