Amsterdam's Sparkbase, an AI sales automation startup founded in 2023, was recently acquired by Squeezely founders Tim Hoefnagel and Jonathan de Zoete. In four months, Sparkbase secured notable clients like Revolut and BCG, leveraging its AI tool, Cara, to enhance sales efficiency. Cara automates customer identification and personalized outreach, allowing businesses to streamline their sales processes. The acquisition details remain undisclosed, but Hoefnagel and de Zoete plan to expand the product globally, drawing on their previous success in scaling their former company, Squeezely.
Sparkbase, an AI sales automation startup, has been acquired by the founders of Squeezely after a rapid growth period, demonstrating the viability of its AI-powered tools.
The company has seen impressive growth in just four months, signing major clients and developing an AI agent, Cara, that automates sales outreach.
Tim Hoefnagel and Jonathan de Zoete aim to leverage their experience in scaling businesses to expand Sparkbase’s AI sales agent into a global platform.
Founded in 2023, Sparkbase focuses on automating sales processes, providing businesses with tools that identify and engage customers efficiently.
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