In 2024, the European smartphone market made a notable recovery, growing 5% after a four-year slump, with over 136 million devices shipped. Premium devices priced above $800 accounted for 30% of sales, underscoring a resilient demand in the high-end segment. Samsung led in sales, buoyed by the success of its Galaxy S24 series, while Apple saw a boost from the iPhone 16 despite missing some advanced features. Xiaomi, Motorola, and Oppo also experienced growth, reflecting an overall market modernization influenced by changing consumer preferences and device replacement cycles.
The smartphone market in Europe grew by 5% in 2024, buoyed by strong high-end demand and a shift in replacement cycles following four years of decline.
Samsung maintained its position as the leading vendor with a 6% sales increase, while Apple showed impressive growth led by strong Q4 performance from the iPhone 16.
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