Etsy is in the process of selling Reverb, an online marketplace for musical instruments, to Creator Partners and Servco, the latter being Fender's owner. This sale follows Etsy's acquisition of Reverb for $275 million in 2019. Despite the ownership change, Reverb will continue to operate independently. CEO David Mandelbrot reassured users about uninterrupted service during this transition and mentioned upcoming features, including quicker payment options and improved local drop-off services, enhancing user experience for buying and selling instruments.
Reverb's sale marks a strategic shift for Etsy six years after their acquisition, as it returns Reverb to independent operations under new private investors.
Reverb’s CEO, David Mandelbrot, stated that the upcoming pilot will enable faster payments and local drop-offs for instruments without listing them first.
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