According to a new report from the Swedish Institute, Sweden's brand is viewed unfavorably in India compared to other countries like the US, UK, and Germany. The 2025 study found that factors such as economic stability and ease of doing business hinder Sweden's reputation. Trade Minister Benjamin Dousa acknowledged the need to improve Swedenâs global image, advocating for lower tariffs and promoting openness. Notably, Sweden ranks poorly in perceived reliability and governance in India, highlighting significant gaps in its brand strength within the region.
"Sweden is not that well-known and is seen as not being strong in the areas that generate positive opinions of other countries, such as having a strong and stable economy, products and brands in high demand, as well as being easy to do business with."
"There is a lot of potential here for Sweden to strengthen its brand to increase the attraction of Sweden as a business partner."
"Sweden needed to reinforce its image internationally as being an âopen and freedom-loving countryâ, pushing to lower tariffs and make trade easier at a time when other countries were pushing in the opposite direction."
"Indians rank Sweden 31 in terms of reliability, whereas on average globally the country is ranked a much more impressive 3."
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