Beginning April 23, Google will enforce new advertising policies for cryptocurrency services in Europe, adhering to the EU's MiCA framework. Advertisers will need licensing under MiCA or national regulations, impacting major EU countries. While the initiative aims to curb fraud, experts like Bitget's Hon Ng warn of risks for smaller companies due to compliance costs and potential enforcement gaps. Critics argue the focus is more on Google's legal safety rather than investor protection, with fears that larger firms will dominate as smaller exchanges struggle to stay competitive.
Starting April 23, Google will implement stricter advertising policies for cryptocurrency services in Europe, aligning with the European Union's Markets in Crypto-Assets (MiCA) framework.
According to Mattan Erder, Orbs' general counsel, the policy is more about protecting Google from legal liability than about protecting investors.
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