How Trump's anti-woke push affects German firms' DEI policy DW 05/27/2025
Briefly

The push for Diversity, Equity, and Inclusion (DEI) initiatives faces uncertainty, with major US corporations like Meta, Ford, and Starbucks scaling back programs. Reports from Germany show similar trends, with companies such as Volkswagen and SAP moving away from established DEI practices. However, a survey indicates that nearly 90% of participating German companies intend to continue their DEI efforts. Cawa Younosi from Charta der Vielfalt highlighted record intentions from over 800 companies to uphold diversity initiatives, suggesting resilience and ongoing commitment despite broader pressures both in the US and Europe.
Several major US companies have scaled back or ended their DEI programs amidst political pressure, yet many others reaffirm commitment to diversity initiatives.
Despite some corporations folding on DEI efforts, a vast majority of surveyed German companies exhibit a strong inclination to maintain their diversity initiatives.
Cawa Younosi from the Diversity Charter noted that over 800 companies intend to sign the charter, emphasizing an unprecedented commitment to DEI across Germany.
The overwhelming response of companies wanting to preserve their DEI programs suggests that the push for diversity remains strong, countering the narrative of an end to DEI efforts.
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