Marriott has been strategically expanding its portfolio through acquisitions and partnerships. Its new initiative, Series by Marriott, aims to introduce regionally relevant brands while allowing existing hotel owners to retain their unique identities. The first venture under this series focuses on India, partnering with Concept Hospitality Private Limited, which manages 115 locations. This collaboration introduces three eco-conscious brands—The Fern, The Fern Residency, and The Fern Habitat—into the Marriott fold, promising to enhance the company’s offerings for travelers interested in sustainable tourism.
Marriott has been expanding its reach through acquisitions and partnerships, reflecting a strategy to cater to travelers' growing hospitality needs.
Series by Marriott introduces regionally relevant brands, allowing property owners to maintain their independent identities while enriching Marriott’s portfolio.
Marriott's first partnership involves Concept Hospitality, bringing three eco-conscious hotel brands in India under the Series by Marriott umbrella.
The Fern Hotels' affiliation with Series by Marriott highlights a commitment to green tourism, appealing to environmentally minded travelers.
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