Avanade has established itself as a Microsoft expert primarily serving large enterprises but is now shifting its focus towards mid-market companies. CEO Rodrigo Caserta emphasizes the rapidly changing technology landscape and the need for organizations to adapt. The company is rethinking talent acquisition, focusing on hiring individuals with potential rather than just domain expertise. Furthermore, recent research indicates that mid-market firms expect a significant return from AI investments, thus underscoring their ambition despite limited resources.
"It's very challenging for customers to stay ahead of technological developments," CEO Rodrigo Caserta tells us. He has led Avanade since September 2024...
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