#mid-market

#mid-market

And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. AdLib is "fully embracing and exploring" new uses for AI, Hauptman said, but it's not going to be a seamless transition for the industry. There will be "some conflicting incentives and some friction" before the industry is on a unified page, with a shared understanding of the best way to use these new tools.

It's apparently come time for San Francisco's Mid-Market to be rebranded, 15 years after the neighborhood was primed for a big tech comeback that never really came, and a year after its defining tenant, Twitter, flew the coop. You may have seen the news last week that the building we once called The Twitter Building, now Market Square (1355 Market Street), has a new tenant who has snapped up a small portion of Twitter's very large former footprint,

In a tougher macro climate, investors are prioritising quality over quantity - backing businesses with stability, fantastic leadership, and clear growth potential.

Despite recent market challenges, we are on a good run-rate and have closed nine UK deals across a range of sectors in recent months.