Temu has begun imposing substantial import fees on orders shipped from China, sometimes exceeding the item prices. However, Temu's local warehouses in the US allow customers to bypass these fees, as the site is promoting these items in searches. Despite fears that the new tariffs and fees would drive customers away, Temu's adaptation to the market by leveraging its local warehousing has enabled it to maintain customer engagement and sales. This strategy may be a crucial response to tariff changes impacting e-commerce.
Temu has started adding a line item at checkout for an 'import charge' in addition to shipping or the cost of merchandise on some orders.
Temu and Shein have been setting up local warehouses in the US, allowing them to circumvent new import fees and tariffs.
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