"In Q1 2026, $2 trillion in SaaS market cap was erased. The per-seat model is under structural pressure it won't recover from. AI agents are replacing the workflows our customers pay for."
"SaaStock launched in Dublin in 2016 with 700 attendees from 34 countries. Within two years, it had doubled to 1,500 and begun expanding to the United States, Latin America, Asia Pacific, and Australia."
"At its peak, the conference drew more than 4,000 founders, operators, and investors across five continents and became the place where European SaaS companies went to learn the playbook."
SaaStock, Europe's largest B2B SaaS conference, is being retired after a decade, with its final event scheduled for April 15-16, 2026. Founder Alexander Theuma announced the transition to Shift AI, citing a $2 trillion loss in SaaS market cap and the unsustainable nature of the per-seat pricing model due to AI agents. The Shift Europe event will debut in Barcelona on October 13-14, 2026, focusing on the evolving landscape of software companies in the AI era.
Read at TNW | Eu
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