"Uefa's commercial arm, UC3, is finalising agreements with an official payments provider and technology partner, which would complete their roster of premium global partners and see sponsorship income rise by more than 40%."
"The forecast increase in commercial revenue exceeds the significant growth Uefa has already achieved from selling the first block of TV rights for the 2027-31 cycle, and would take the governing body's annual earnings over 6bn."
"With Uefa currently allocating 74% of its income in prize money for Champions League clubs, and 17% given to the Europa League and 9% to the Conference League respectively, the commercial growth will see the biggest clubs cash in."
Uefa is projected to generate over 1 billion euros annually in commercial revenues from club competitions, with new sponsorship deals nearing completion. Existing agreements with AB InBev and Pepsi will enhance revenue, while Nike is negotiating to become the new match ball provider. Uefa's total earnings are expected to surpass 6 billion euros, driven by increased TV rights valuations and a revamped sponsorship strategy. The allocation of income for prize money remains significant, benefiting top clubs in the Champions League, Europa League, and Conference League.
Read at www.theguardian.com
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