SharkNinja Inc. is changing its manufacturing strategy by moving nearly all operations out of China by the end of 2025. This decision, announced by CEO Mark Barrocas, is seen as a means to enhance the company's supply chain while avoiding the adverse effects of tariffs. Despite a strong sales growth of 15% and revenue of $1.2 billion in Q1 2025, the plan has been in development since 2018, indicating a deliberate pivot towards Southeast Asia rather than a rapid response to recent tariffs.
SharkNinja Inc. has announced a significant strategic shift by relocating nearly all of its manufacturing from China to Southeast Asia, anticipating better efficiency and supply chain improvements.
Overcoming the challenges posed by tariffs, SharkNinja's CEO Mark Barrocas emphasized that the company's proactive approach began in 2018, ensuring long-term growth and resilience.
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