The article explores Reju's groundbreaking polyester recycling technology, which involves depolymerizing polyester into its constituent chemicals and then repolymerizing it. This process promises a significant advancement over traditional recycling methods, attracting interest from the textile industry. Although the technology shows great potential, the article raises concerns regarding whether the global market and consumer mindset are prepared to embrace this innovation fully, especially amidst prevailing attitudes towards sustainability.
I suit up in a hard hat, vest, safety glasses, and sneakers, along with a half dozen other journalists and influencers to see inside the depolymerization plant, where the magic happens.
The question is whether the world is ready for it. Reju's process breaks the polyester down into its constituent chemicals, then puts it back together in a chain again.
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