As uncertainties loom regarding the future of federal tax credits for electric vehicles, Harbinger Motors provides a unique 'IRA Risk-Free Guarantee' to alleviate customer concerns. If tax credits are cut, they pledge to cover enough costs to keep electric delivery vehicles priced competitively with diesel options. CEO John Harris emphasizes the importance of maintaining equal pricing for practical customer adoption. Despite the uncertainties, he personally believes the chances of the tax credit disappearing are slim, indicating the company's confidence in future support for EV adoption.
"The tax credit is impactful," says Harbinger cofounder and CEO John Harris. "We built the company around the belief that you have to sell these vehicles at the same price as diesel vehicles for them to make sense for most customers. And when you start to throw all this uncertainty at the customer around, 'Well, maybe the price is going to be $20,000 higher than you think it is,' these customers don't have the margins to gamble like that."
Harris believes that the odds of the credit disappearing are low-which is why the company is willing to take its own risk in offering the program.
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