Caitlin Murray, an influencer, emphasizes the rising importance of protein, notably spotlighting cottage cheese as a versatile and beneficial ingredient. The trend has reignited interest in this once-overlooked staple, with a plethora of new recipes flooding social media—pancakes, bagels, and ice cream all featuring cottage cheese. Registered dietitians highlight its protein-rich content, explaining why posts tagged with ‘high protein’ receive surging engagement. This revitalization indicates a shift in dietary habits and the growing influence of social media on food trends.
Protein is your church now. Everything you thought you knew about health and fitness has changed now." - Caitlin Murray on the evolving health focus.
Cottage cheese really glowed up on TikTok, and honestly, I'm not mad about it; it's versatile and packed with protein." - Ayat Sleymann, RD.
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