Lisa Chun, formerly an operations worker, turned her curiosity for home renovation during the pandemic into a flourishing career as a social media influencer. Inspired by the D.I.Y. wave that swept through many households, she began documenting her projects, showcasing her self-taught skills. Today, with a million Instagram followers, Chun has not only renovated her home but also significantly increased her income, demonstrating the power of creativity and social media in transforming personal hobbies into successful careers.
Chun, known to her million Instagram followers as @ourhome.becoming, told me recently when I visited her in the house that made her famous: a two-story, colonial-style new-build in suburban Bergen County, New Jersey.
Everyone and their mother seemed to be embarking on soup-to-nuts D.I.Y. projects at the time and so, egged on by inspiration, stir-crazy and jonesing for a creative outlet, Chun reached for her nail gun.
Nowadays Chun is one of the most popular home influencers in the world, and she makes multiple times her former salary by showing off her self-taught building and decorating.
It's snappy, merry, somehow animalistically pleasing. The video loops on its own. You could imagine it playing out endlessly, until the worms take over, until the end of time.
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