"In the beginning of my career, I was a model and really in the health and wellness space, where I saw a lot of people who didn't know how to take care of themselves. So I got certified as a fitness trainer and started training different models."
"I decided to go live five times a week on Instagram. I offered free movement and conversation for everyone. So I was doing 30-minute workouts online and hosting live conversations, where I would bring in therapists and different experts to learn about how we could take care of ourselves."
"I didn't make any money in those early days. It was a project driven by passion and the desire to help people. But since going into business with my co-founder, FORM has become a full-blown lifestyle brand seeing considerable growth."
Sami Clarke and Sami Spalter co-founded FORM, a lifestyle platform and activewear brand, which began as a fitness platform in 2020. Clarke, initially a model, became a certified fitness trainer and shared her journey on social media. During the pandemic, she offered free online workouts and conversations to support her community. This initiative led to the growth of FORM, which now boasts over 60,000 subscribers and has generated more than $42 million in total revenue since its inception.
Read at Entrepreneur
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