Gerard Piqué, disillusioned with traditional football, aims to engage younger audiences through Kings League, a unique seven-a-side format integrating social media and influencer culture.
The Kings League's structure features quirky elements like an orange ball in the final stretch, drawing from other sports to attract new viewers who crave excitement.
Piqué's league employs a franchise-style draft system with influencer managers, effectively merging sports and digital content to appeal to attention-deficient generations.
Saturday is reserved for the Queens League, mirroring entertainment strategies in America, where multiple sports are showcased to maximize engagement.
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