"The world of watches is wide, expansive. Though certain aficionados might tell you otherwise, cultivating a "best watch brands," list is a wildly subjective venture. Someone who grew up interested in racing might rate TAG Heuer ahead of the Rolex and Omega, which could cause a fight with a guy who thinks of John Mayer as a collector, not a musician or knows where that Daniel Craig meme actually came from."
"If you want an authentically Swiss-made heritage watch, Breitling is for you. The brand has been creating timepieces since the 1880s with a devotion to sustainability and a penchant for merging classic and contemporary styles. The iconic Chronomat is a staple from the brand, but whether you're looking for a sports watch or an all-purpose time teller, there's something for you here."
"Hailing from America's Industrial Era in the late 19th century, Bulova was the luxury option of the early American timepiece market, and you can still find a healthy amount of Art Deco dress watches on the secondhand market. Bulova also ran the world's first TV ad. It was one of the companies contracted to make watches for the U.S. Army in WWII."
The world of watches ranges from affordable, daily-beater options to high horology and heritage Swiss makers. Brand preference is subjective and often driven by personal interests such as motorsport or collecting. Buyers can find reliable budget picks from Casio, Seiko, and Swatch, classic dress watches from Cartier, Jaeger-LeCoultre, Vacheron Constantin, and Piaget, and high-end complications for serious collectors. Brands like Breitling emphasize Swiss heritage, sustainability, and a blend of classic and contemporary designs with models like the Chronomat. Bulova offers American-era heritage, Art Deco secondhand finds, a legacy of early advertising, and historical military contracts.
Read at Esquire
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