#luxury-watches

#luxury-watches

The Polo 79 revival in 2024 caused an absolute frenzy in the horological universe and since then, Piaget has been methodical about building on the Polo lineage.

Credor is making its official debut at Watches and Wonders, introducing three new releases, including two Goldfeather models and a new Locomotive reference.

Swiss manufacture Parmigiani Fleurier continues to refine its quietly compelling Tonda PF line with the new Tonda PF Micro-Rotor in Agave Blue. The draw here is tonal subtlety: a Grain d'Orge guillochéd dial rendered in a soft, desert-inspired blue-green that shifts gently in the light, framed by the collection's signature knurled platinum bezel.

Jay-Z, born Shawn Carter, has long mentioned his love of luxury timepieces in his songs. You can find references to Rolex, Audemars Piguet, and Hublot throughout his decades-long music catalog. He doesn't only flash watches in his lyrics, though. The billionaire rapper, who has a $2.5 billion net worth, has amassed quite a collection of statement timepieces. The $1,075,652 Patek Philippe Grand Complication 5304-301R he wore at the 2025 Grammys was just one of them.

Each January, the watch world waits with bated breath for the LVMH watch brands to release their newest wares. While these don't constitute all of the year's debuts - more come out during April's Watches and Wonders trade show in Geneva as well as at other points throughout the calendar - they do historically include some of the most exciting new models and references, such as the first Carrera "Glassbox" watches in 2023 and the Zenith Chronomaster Original Triple Calendar.

Averaging a 7% jump in the US and 5% in the UK, heavyweights Rolex, Audemars Piguet, and Tudor have ushered in price increases, according to . In an era marked by shifting economic landscapes, these price adjustments reflect the ripple effects of a variety of factors: the recently imposed 15% tariff on Swiss watch imports to the US, a weaker US dollar, skyrocketing gold prices which reached a record high in December 2025, and persistent global inflation.

2025 has painted a daunting picture for the luxury watch industry. Swiss export growth is flat (-0.1% in H1 2025), raw material prices are soaring to record levels, and Swiss import tariffs from the US are threatening anticipated growth. At the same time, 36% of luxury watch consumers are concerned about the cost of living and inflation, meaning a high-spending audience may well be deterred by rising prices, while aspirational customers could be shut out of the market entirely.

After selling two of his vineyards to help finance his passion project "Megalopolis," director Francis Ford Coppola is auctioning off some of his personal possessions to make ends meet. The legendary filmmaker behind "The Godfather" movies and "Apocalypse Now" took a major gamble when he invested over $100 million of his own money to self-finance his latest movie, "Megalopolis." But with the movie only generating just over $14 million worldwide since it opened in theaters last September, he's looking for cash to recoup his losses.

Courtesy of Panerai Adding to your watch collection can be fulfilling, but achieving actual nirvana is not necessarily what you expect when you buy an expensive new timepiece. This year, however, Panerai brought a handful of fans a little closer. The Italian brand has bundled experiences with (very) limited edition watches for a while now, taking devotees to train with Navy SEALs or sail with the Luna Rossa racing team.

It's part of who we are, says Edouard Meylan, CEO of H. Moser & Cie., the Swiss watchmaker beloved by fans for its elegant designs and unrivaled quality. And it's that philosophy that steered it into its next movea partnership with Formula 1 team Alpine Motorsports. As fashion and Formula 1 collaborations become ever more popular, H. Moser is doing its own thing by skipping the loud, oversized logos and sticking to its signature subtle style

On the evening of February 7 this year, Buisson, 56, travelled to Bluewater shopping centre in Dartford in a Mercedes GLA using cloned number plates with a criminal associate, Kent Police said. Just after 7pm, Buisson, wearing a facemask, used a telescopic ladder to access the roof and broke into the building by cutting a hole in the ceiling of the shopping centre, the Crown Prosecution Service (CPS) said.

Breitling has officially entered the record books as the first luxury watch brand to sign a global partnership with the National Football League. This multi-year agreement designates Breitling as the official timepiece partner of the NFL, marking a major cultural milestone. The collaboration is not only a first for the league but also a moment that brings together two institutions built on precision, performance, and passion.

The Mission to Earthphase Moonshine Gold is landing during the full moon on August 9, 2025, featuring navy bioceramic and actual precious metal accents.

The 1972 Porsche Design Chronograph 1 introduced the world to the idea of a 'blacked-out' watch, where both the case and the dial are colored black.

Parmigiani Fleurier just nailed the balance with the Tonda PF Sport Chronograph in Sandstone, and did so with a level of confidence that doesn't need to shout.

Luxury timepieces were a significant trend at Wimbledon 2025, highlighted by celebrities like David Beckham and Nick Jonas showcasing their exquisite watches in the stands.

Van der Poel and Pogačar lead the Tour de France while wearing luxury Richard Mille RM 67-02 watches, each costing over £260,000.

The Defy Skyline Skeleton White Surfer Ceramic is a limited-edition watch crafted from white ceramic, combining modern luxury with cutting-edge watchmaking technology.

With only 150 pieces released worldwide, the RM 30-01 Le Mans Classic continues the brand's tradition of fusing high-performance mechanics with motorsport heritage.

The Ressence Type 9 S75 is a limited-edition watch that beautifully blends innovative design with a tribute to the culture of the UAE, utilizing actual sand from each Emirate.

Petronzi views his watch collection as a fluid wealth fund that evolves, allowing him to reinvest and upgrade his pieces over time.

The new ZM 1 and ZM 2 Urban Green watches embody Leica's commitment to pushing design boundaries, featuring green-to-black gradient dials and stainless-steel straps.