"For nearly eight decades, '47 has been synonymous with authenticity, craftsmanship, and timeless sports style. The brand that helped define fan fashion is now reclaiming its crown with the launch of its new global campaign, "The Father of All Dad Hats." Centered around its most iconic silhouette, the '47 CLEAN UP, the campaign is both a tribute to the brand's heritage and a bold reintroduction of a design that helped shape modern casual culture."
"Before the phrase "dad hat" ever entered the fashion lexicon, '47 was already creating the look that would come to define it. Introduced in the early 1990s, the '47 CLEAN UP broke away from the structured, stiff caps of its time with a deconstructed, curved-brim, adjustable design that emphasized fit, comfort, and wearability. It wasn't created to chase trends-it was built for everyday life. Three decades later, that same silhouette remains one of the most recognizable and worn hats across the globe."
'47 launches the global "Father of All Dad Hats" campaign centered on the CLEAN UP, the brand's signature deconstructed, curved-brim, adjustable hat. The CLEAN UP debuted in the early 1990s as a departure from structured, stiff caps, prioritizing fit, comfort, and everyday wear. The silhouette has remained widely worn across generations, teams, and cultures and continues to function as a staple of modern casual fashion. The brand traces its roots to founders Arthur and Henry D'Angelo in 1947 and emphasizes authenticity, craftsmanship, and the hat's role in blending sports heritage with streetwear.
Read at stupidDOPE | Est. 2008
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