Jordan Brand will release the Air Jordan 3 "Seoul 2.0" on May 15, a fresh take on the original sneaker launched in 2018, which celebrated the Seoul Olympics. This reimagined version maintains the original's iconic features like elephant print overlays and visible Air cushioning, but adds aged design elements for a vintage feel. Subtle color updates, such as an off-white upper and muted gray outsole, enhance its narrative appeal while paying homage to South Korea's heritage. Its official unveiling includes high-profile previews, suggested by sightings from cultural icons like BTS's J-Hope.
The reimagined Air Jordan 3 "Seoul 2.0" brings aged charm and contemporary updates, merging South Korea's heritage with modern sneaker design.
Featuring an off-white upper and aged elements, the "Seoul 2.0" captures nostalgia while appealing to a contemporary audience, set to release on May 15.
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