Beyoncé has partnered with Levi's to promote their denim collection through a new campaign titled 'Pool Hall,' featuring a 15-second video of her in a sparkling Canadian tuxedo. The campaign aligns with her silver cowboy aesthetic for the Renaissance World Tour, encouraging fans to sport denim-on-denim looks. In the release, she expresses her deep appreciation for denim as a fabric that offers comfort and elegance. Items from her collection are now available for purchase, reflecting her iconic style and blending nostalgia with contemporary fashion.
"There isn't another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does," Beyoncé said in a press release.
Beyoncé’s latest campaign with Levi's, titled 'Pool Hall,' showcases her in a blinged-out Canadian tuxedo, embodying modern elegance with classic Americana.
With the Cowboy Carter and the Rodeo Chitlin' Circuit Tour kicking off on April 28, she's giving the Beyhive a blueprint of what to wear: denim-on-denim, preferably Levi's.
The video is a reinterpretation of Levi's 1991 commercial, featuring Beyoncé challenging someone to a game of billiards in a stylish, rhinestone-studded outfit.
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