"Fusco expresses her excitement, stating, "The Blauer family continues its journey, with wonderful images by the masterful Bruce Weber! This time, we chose the legendary Hamptons, where countless stories intertwine to create an intense and authentic narrative that only Weber can capture." Weber's work is anchored in a profound reflection from his book "All-American." He elucidates that "exploration leads me to the hidden lives of others," encapsulating a quest for genuine connection in our fragmented world."
"This philosophy infused his approach to this season's shoot, where he pursued adventure through real people, not models. The campaign shines a spotlight on a community woven together by personal stories and affinities, each subject reflecting the tapestry of modern humanity. Montauk, a former fishing village steeped in history and creativity, serves as a crucial muse. Once a retreat for artists and eccentrics, it now stands as a symbol of freedom and authenticity, the perfect setting to embody BLAUER's ethos."
BLAUER's Spring-Summer 2026 campaign was photographed by Bruce Weber on location in Montauk. The images emphasize authentic, adventurous spirit and feature real people rather than professional models. Federica Fusco highlights the choice of the Hamptons as a place where stories intertwine to form an intense, authentic narrative. Weber drew on his All-American reflection, pursuing exploration that uncovers hidden lives and genuine human connection. Montauk's history as a fishing village and artist retreat informs a backdrop of freedom and authenticity. The collection offers garments that flow with the body, enabling personal expression and practical style for the curious traveler. Notable campaign faces include Danilo Lo Monaco, Rachel Harty, Bram, and Rachel Roberts.
Read at KALTBLUT Magazine
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