Daniel Lee's approach to Burberry emphasizes the brand’s deep connection to British identity, presenting his Autumn/Winter 2025 collection in a historically rich setting at Tate Britain. By drawing on British cultural tropes, Lee celebrates Burberry as a symbol of Britishness, turning clichés into art. His show is acclaimed as his best yet, featuring reimagined country house tapestries and notable British models and actors, capturing a unique essence of the brand’s heritage while crafting a modern narrative that resonates both locally and internationally.
"We looked at tropes of classic British film and television... their deeply layered social observations."
"Burberry is kind of a stately home itself - a grand English house, a great British institution."
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