The article highlights the superiority of Scandi style, particularly at the Copenhagen International Fashion Fair (CIFF), known for its blend of sustainability and desirability. Fashion experts and buyers attend CIFF, not just to place orders but to discover emerging trends and fresh, creative energy prevalent in Danish fashion. Buyers like Amaya Jaïs emphasize the unique position of Copenhagen in nurturing new talent and innovative designs that are both artistic and practical, setting the stage for next season's trends.
CIFF isn't just a place to seal business deals-it's a playground for discovering fresh trends and soaking in some serious creative energy.
Copenhagen has a unique positioning: deeply tied to sustainability, yet never at the expense of desirability. It's where you find the next wave of talent.
#scandi-style #copenhagen-international-fashion-fair #sustainability #fashion-trends #creative-energy
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