Erewhon has quietly removed Hailey Bieber's name from its $20 Strawberry Glaze Skin Smoothie

"It is arguably the most famous smoothie ever - and it is no more. Upscale grocery chain Erewhon has quietly removed model Hailey Bieber's name from a $20 strawberry smoothie that debuted in 2022 and quickly became an emblem of L.A. culture. What was once the Hailey Bieber Strawberry Glaze Skin Smoothie is now simply the Strawberry Glaze Skin Smoothie."

"The 20-ounce smoothie - supposedly a "skin supporting" concoction of almond milk⁠, strawberries, vanilla collagen, sea moss and more - had come to signify L.A. excess and epitomize the city's reputation for health- and beauty-focused lifestyles. It launched in June 2022, and was said to be available for "a limited time." But unlike other special drinks that are typically removed from Erewhon's smoothie menu after about a month, Bieber's beverage remained a fixture."

Erewhon removed Hailey Bieber's name from its $20 Strawberry Glaze Skin Smoothie, renaming the item the Strawberry Glaze Skin Smoothie. The 20-ounce drink contained almond milk, strawberries, vanilla collagen, sea moss and other ingredients promoted as "skin supporting." The beverage launched in June 2022 as a limited-time item but became a lasting menu fixture and a symbol of Los Angeles health-and-beauty culture, drawing national media attention. Employees offered unverifiable explanations for the name removal, including an expired contract. Erewhon and a representative of Bieber did not respond to requests for comment.

Read at Los Angeles Times