Five British fashion brands taking the US by storm
Briefly

British fashion brands like Toast, Me + Em, and Rixo are gaining popularity in the US, known for their whimsical dresses and cozy knitwear, appealing to diverse customer preferences.
Toast offers simple knitwear favorite for its joyful Fair Isle jumpers and stylish dresses, while Me + Em's pieces, such as weighty wide-leg trousers and zip-front midi dresses, strike a balance between smart and casual, making them versatile for various occasions.
If Only If has seen its online sales soar by 500% this year in the US despite not yet opening a physical store, demonstrating a rising interest in British nightwear.
O Pioneers, a London-based brand, is making plans to explore the US market by searching for a physical store in New York, following in the footsteps of other successful British brands.
Read at www.theguardian.com
[
|
]