Gap released the Better in Denim campaign starring girl group KATSEYE, showcasing members Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung. The spot shows performers dancing to Kelis' "Milkshake" while wearing Gap denim, with more dancers joining in layered sequences as a metaphor for people from all walks of life coming together. KATSEYE emphasized diverse backgrounds, cultural expression, and performing authentically in their looks. Gap's president described the partnership as a natural fit that reflects a bold, expressive, and inclusive point of view and positions the brand as fresh and relevant.
"We each come from different parts of the world, with unique cultures, languages, and stories," said KATSEYE. "It's the heart of what makes our sound, style, and presence stand out."
"The denim moved with us, and every look felt like our own. We got to perform as ourselves, bringing our style and culture to every frame. That's what makes this moment so powerful."
"Better in Denim is the best expression of who the brand is today - fresh, relevant, original, and undeniably Gap."
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