Hailey Bieber launches the Peptide Lip Tint in Lemontini, a new golden gloss in vibrant packaging. The campaign features Bieber in bikinis, emphasizing the product's chic design. To enhance usability, she introduces innovative lip gloss carriers such as matching phone cases and a belly chain. The campaign showcases her strategic fashion choices, using understated bikinis that highlight the lip product's branding. Bieber’s lip products showcase a blend of aesthetics and functionality, targeting summer beauty needs and aligning with emerging summer trends.
Hailey Bieber released the Peptide Lip Tint in Lemontini, featuring a shimmery, sheer gold gloss with bright yellow packaging, captured in a stylish campaign.
The product's marketing strategy included matching phone cases and belly chain carriers, enhancing the functionality of lip gloss accessibility for consumers.
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