The article introduces a weekly series where a team member showcases their top 30 fashion and beauty finds. Reflecting on 2024, the author shares their extensive beauty trials ranging from celebrity brands to innovative products. They describe the ups and downs of testing items, ensuring readers that they’ve focused on essential beauty categories such as skincare, haircare, makeup, and body products. The post promises a comprehensive list of editor-approved items to help readers enhance their beauty collections, including both high-end and affordable options.
I tested everything from celebrity makeup brands and tooth-whitening kits to mud masks and red light therapy. I'm not being hyperbolic when I say I expect to double that number in 2025.
Beauty trials come with hits and misses. Does this foundation highlight my texture? Will this product make my hair feel crunchy in 30 minutes?
I hit the big four—skin, hair, makeup, and body—including designer favorites, drugstore finds, and some of TikTok's best hits.
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