Meghan Markle's lifestyle brand, As Ever, has drawn intense criticism for potentially promoting an outdated tradwife fantasy. The brand artfully blends traditional homemaking aesthetics with a modern, luxurious flair, leading to concerns about reinforcing patriarchal values. Its curated imagery and branding evoke a lifestyle that is visually appealing yet out of reach for many. While Markle's brand seeks to infuse her passions into a royal-inspired identity, it inadvertently maintains the archaic ideals of traditional femininity rather than breaking new ground in reimagining modern royalty.
Meghan Markle's lifestyle brand, As Ever, has been criticized for promoting an unattainable tradwife lifestyle that reinforces outdated patriarchal values and traditional gender roles.
The curated elegance of As Ever, characterized by its high-class aesthetics and nostalgic charm, subtly plays into conventional gender stereotyping despite its modern branding.
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