ChloBo, a British demi-fine jewelry brand, is launching its first jewelry box designed for stylish and safe storage. The cylindrical case features durable beige canvas and soft velvet interior, retailing at £59. Managing director Andi Lee highlighted the year-long development process aimed at blending luxury with affordability. The trend of jewelry storage is not new; Danish designer Sophie Bille Brahe also emphasizes the significance of quality boxes for jewelry care and display, having created her designs since 2017 to meet practical needs of collectors.
Andi Lee stated, "We just wanted to create something with a little bit of luxury at an affordable price," emphasizing accessibility in jewelry storage.
Sophie Bille Brahe noted, "A part of actually having jewelry is also what you do with it when you're not wearing it," highlighting the importance of quality storage.
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