In the podcast 'Second Life,' Marissa Vosper shares her journey of transforming the intimates industry through Negative Underwear. After studying political science and Spanish, she spent years in brand strategy before realizing her passion lay in fashion. Teaming up with Lauren Schwab, they pursued night classes at the Fashion Institute of Technology, where they identified an unmet need for stylish, comfortable lingerie. They launched Negative Underwear in 2014, quickly selling out their initial collection and establishing a brand that thrived without seeking external investment, showcasing Vosper's business acumen and innovative spirit.
Marissa Vosper co-founded Negative Underwear, transforming the intimates market by focusing on comfort and style, achieving success without outside investments.
After years in brand strategy, Vosper pivoted to fashion, pursuing education at FIT and identifying a gap in the lingerie market.
Negative Underwear's launch was a success, selling out its initial collection in just two weeks, showcasing Vosper's market insight and leadership.
Under Vosper's leadership, Negative Underwear evolved into a significant player in the intimates industry, reflecting her strategic prowess and understanding of consumer needs.
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