Bustle's 2025 Beauty Icon Awards celebrates individuals redefining beauty norms through creativity in makeup. Focusing on self-love rather than appearance, the awards promote nine women pushing artistic boundaries. Makeup evolves beyond soft glam into a vibrant, imaginative space where it becomes a form of expression. This month's icons exhibit unique styles with bold palettes and intricate designs, challenging the concept of makeup as mere enhancement. They emphasize creativity's limitless nature and advocate for makeup as an enjoyable art form.
These storytellers are making it known that creativity knows no limits, and perhaps most importantly, the fact that makeup should be fun.
Makeup is always evolving...there's a growing movement where makeup transcends traditional beauty standards and becomes pure artistry.
For our third installment of the 2025 Beauty Icon Awards, we're honoring nine women who prove that makeup is the ultimate vehicle for creativity.
This avant-garde space is where precision can meet imagination, blending intricate techniques with bold concepts to create looks that feel like wearable masterpieces.
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