"At the upmarket department store chain Selfridges, sales of posh matchboxes are up 121% year-on-year and it said they were the must-have home accessory for 2026."
"Experts said the trend reflected tightening budgets, with shoppers turning to them as way to spark a little joy. They might not have the budget for a posh candle, but can stretch to fancy matches instead."
"Bia Bezamat, cultural insights director at Kantar, said: 'There's a sustained trend for little treats.' It's a response to cost of living pressures: people want small, affordable pockets of joy to brighten their day."
Sales of luxury matchboxes have surged, with Selfridges reporting a 121% increase year-on-year. The store has expanded its range to over 100 styles, priced from 5 to 230. High-end designs, like the Cartier set, retail for 235. Jo Laing's ceramic matchboxes have also seen a 60% sales increase. The trend reflects a shift towards affordable luxury items as consumers seek small joys amid cost of living pressures. Matchboxes, once a simple item, are now considered a stylish home accessory.
Read at www.theguardian.com
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