Paris Hilton stars in Karl Lagerfeld's Fall/Winter 2025 campaign "From Paris With Love," merging her global cultural impact with the brand's Parisian essence. Photographed by Chris Colls in striking black and white, the visuals blend glamour, irreverence, and attitude. Hilton's early-2000s influence is noted through iconic looks like her 21st birthday sequin dress and Juicy Couture tracksuits, while her role has grown into businesswoman, activist, mother, and cultural figure. The partnership celebrates individuality, authenticity, and a rebellious yet sophisticated spirit. Imagery frames Hilton as empowered, evolved, and adept at reinvention, self-expression, and managing public image.
Karl Lagerfeld has unveiled its Fall/Winter 2025 campaign, "From Paris With Love," featuring none other than Paris Hilton. The collaboration merges Hilton's global cultural impact with the timeless Parisian essence of the Lagerfeld house. Shot in striking black and white by photographer Chris Colls, the visuals blend glamour, irreverence, and attitude-qualities that both Hilton and Karl Lagerfeld have embodied across decades.
For many, Hilton is synonymous with the early 2000s. From her iconic 21st birthday sequin dress to the Juicy Couture tracksuits that defined Y2K style, she shaped how a generation dressed and expressed itself. Now, more than two decades later, Hilton's legacy has expanded far beyond the "It Girl" label. She is a businesswoman, activist, mother, and cultural figure who continues to influence fashion while carving out her own future.
According to Karl Lagerfeld's CEO, Pier Paolo Righi, "She and Karl have each defined eras in their own distinct ways." The partnership celebrates individuality while grounding itself in authenticity, honoring the rebellious yet sophisticated spirit that Karl Lagerfeld himself championed. Hilton echoed this sentiment, stating, "I've always admired his rebellious spirit. To be part of Karl's world, especially in this campaign, which celebrates individuality and playfulness, feels like such a natural fit."
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