Paul Mitchell named Paris Hilton as Global Ambassador for a year-long, multi-channel campaign that blends the brand's styling legacy with Hilton's glamor and reinvention. The initiative includes glossy packaging updates, product innovations, and digital, social, and in-store activations with Ulta Beauty displays. Celebrity hairstylist Sienree Du styles Hilton and contributes curated content such as styling tips and behind-the-scenes glimpses into Hilton's beauty routine. Visuals present luxe-meets-playful scenarios including a tennis court and a gas station. The partnership supports the LA Wildfire Relief Fund, reflecting both parties' commitment to philanthropy.
Two cultural powerhouses are joining forces in a way that is set to redefine beauty campaigns. Legendary hair care brand Paul Mitchell has officially announced Paris Hilton-entrepreneur, global icon, and philanthropist-as its new Global Ambassador. The collaboration kicks off with a year-long, multi-channel campaign designed to celebrate beauty, confidence, and fearless reinvention. From glossy packaging updates to fresh product innovations, this campaign merges the legacy of Paul Mitchell with Paris Hilton's signature glamor.
The Paul Mitchell x Paris Hilton campaign spans digital, social, and in-store activations. Fans will see Hilton styled by Sienree Du, a celebrity hairstylist and Paul Mitchell School alum who brings her artistry to every look. With curated content ranging from styling tips to insider glimpses into Hilton's beauty routine, the campaign invites audiences into a world of glamor while staying approachable and fun.
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