#beauty-marketing

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Marketing
fromTheStreet
25 minutes ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Women in technology
fromFast Company
12 hours ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
#mac-cosmetics
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
#k-beauty
Fashion & style
fromBustle
58 minutes ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
fromCN Traveller
1 week ago
Fashion & style

South Korea skincare: these are the products I buy every time I visit, as a beauty editor of 15 years

Fashion & style
fromBustle
58 minutes ago

Behold, The Buzziest K-Beauty Skin Care Brands To Know In 2026

K-beauty combines science and skincare, offering effective products that enhance routines and deliver results like the coveted glass-skin look.
fromCN Traveller
1 week ago
Fashion & style

South Korea skincare: these are the products I buy every time I visit, as a beauty editor of 15 years

fromwww.businessinsider.com
17 hours ago

C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable

C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives.
Healthcare
Toronto startup
fromFortune
3 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
#marketing
fromAdExchanger
2 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing
fromForbes
4 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
fromArchitectural Digest
1 day ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
fromIndependent
2 days ago

How we ALL bought into looksmaxxing: There's nothing new about the extreme pursuit of physical perfection - just ask the contestants of The Swan

The stars were unhappy with their photos from the Vanity Fair Oscar party, it was reported after the event. The problem was the harsh lighting, the problem was the grey carpet and the grey-to-mouse coloured backdrop, the problem was the heat that broke many of the stars out in a sweat.
Television
Medicine
fromwww.theguardian.com
2 days ago

Vaginal estrogen as a face filler? I think not': Experts critique the new skincare trend

Vaginal estrogen cream is being used off-label for facial skin benefits, but safety and efficacy are not proven.
NYC startup
fromHoodline
1 day ago

Glossier Cuts About Half Of Its New York Staff

Glossier has cut approximately half of its New York workforce, impacting corporate roles and retail jobs as part of a strategic reset.
#eu-customs-reform
EU data protection
fromThe Local France
1 day ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
1 day ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
1 day ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
1 day ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
#artificial-intelligence
fromDigiday
2 days ago
Artificial intelligence

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

Online marketing
fromThedrum
5 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
Artificial intelligence
fromDigiday
2 days ago

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
Online marketing
fromThedrum
5 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
#makeup
Everyday cooking
fromBustle
2 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Women in technology
fromPsychology Today
1 week ago

What Makeup Really Says About You (and What It Doesn't)

Makeup trends on social media suggest personality insights, but research shows these links are minimal and largely influenced by observers rather than wearers.
Everyday cooking
fromBustle
2 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Women in technology
fromPsychology Today
1 week ago

What Makeup Really Says About You (and What It Doesn't)

Makeup trends on social media suggest personality insights, but research shows these links are minimal and largely influenced by observers rather than wearers.
Alternative medicine
fromwww.theguardian.com
3 days ago

Injectable peptides are touted online as a glow up potion'. Here's why experts warn against unapproved use | Antiviral

Injectable peptides, unapproved for human use, are being sold online despite expert warnings about their potential dangers and variable effects.
Wellness
fromBusiness Matters
3 days ago

Interview: The Light System on Building a New Category in Wellness Technology

The Light System combines light technology and holistic health to enhance wellness through energy system engagement.
Relationships
fromBustle
3 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
fromFast Company
1 week ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
#skincare
fromIndependent
5 days ago
London startup

My favourite room: 'We had no grand ambition to be a globally traded brand' - inside Voya skincare founders Mark and Kira Walton's seaside home

Marketing
fromUnHerd
1 day ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Wellness
fromElite Traveler
6 days ago

The New York Facialists You Need on Speed Dial

Exceptional facialists can provide lasting skin benefits beyond relaxation, addressing issues like dehydration and premature aging.
fromIndependent
5 days ago
London startup

My favourite room: 'We had no grand ambition to be a globally traded brand' - inside Voya skincare founders Mark and Kira Walton's seaside home

Marketing
fromUnHerd
1 day ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Wellness
fromElite Traveler
6 days ago

The New York Facialists You Need on Speed Dial

Exceptional facialists can provide lasting skin benefits beyond relaxation, addressing issues like dehydration and premature aging.
Typography
fromDefector
1 week ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
Marketing
fromEntrepreneur
8 hours ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#advertising
Marketing
fromExchangewire
2 days ago

Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem

Toenail fungus symbolizes the failure of ad tech, highlighting the issue of bad ads overshadowing quality content.
Fashion & style
fromwww.theguardian.com
2 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
fromDigiday
1 day ago

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty's next commerce channel

"We've always wanted to partner with Meta more deeply. WhatsApp is so widely used all over the world, and our community and accessibility are important to us."
Women in technology
Medicine
fromEsquire
1 day ago

The Lost Art of Going Bald

Men increasingly seek hair restoration solutions to combat hair loss and enhance attractiveness, with the market projected to reach $19 billion by 2033.
fromIndependent
3 days ago

Everyone's talking about: Barbie Botox - but will it give me a doll-like neck?

Barbie Botox, also referred to as Traptox, has become a sensation on social media platforms, particularly TikTok, where it has garnered millions of views over the last three years.
Social media marketing
Wellness
fromZDNET
3 days ago

These 7 wellness gadgets helped me become more mindful (and they're still on sale)

Technology can enhance mindfulness and wellness through various devices that promote presence, stress relief, and better sleep.
fromVogue
1 day ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.
E-Commerce
Fashion & style
fromwww.businessinsider.com
1 day ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Marketing tech
fromAdExchanger
1 day ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Silicon Valley food
fromLos Angeles Times
2 weeks ago

Taco Bell wants to help with your under-eye circles and wrinkles - no, really

Taco Bell is launching Mountain Dew Baja Blast Under Eye Patches as a brand extension into beauty and wellness, targeting young consumers interested in skincare.
Paris food
fromWWD
2 weeks ago

From the Archive: Fashion's Online Shopping Reality

In 1996, retail leaders debated whether internet shopping would replace physical stores; today, e-commerce has clearly emerged as the dominant force in retail.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Fashion & style
fromBustle
2 days ago

For Jessica Simpson, The Early 2000s "Never Stopped"

Jessica Simpson reflects on her past sun protection habits and promotes a new sunscreen product with Kiehl's.
#sports-marketing-partnership
Women
fromDigiday
3 weeks ago

Sephora announces partnership with F1 Academy

Sephora partners with F1 Academy as official beauty retail partner, sponsoring a car and hosting beauty bars at races to reach young female audiences globally.
Women
fromDigiday
3 weeks ago

Sephora announces partnership with F1 Academy

Sephora partners with F1 Academy as official beauty retail partner, sponsoring a car and hosting beauty bars at races to reach young female audiences globally.
E-Commerce
fromForbes
6 days ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
fromThe Cut
2 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing tech
fromEMARKETER
3 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
E-Commerce
fromForbes
1 week ago

Sephora And Shopify Double Down On Agentic Commerce

Sephora integrates its app with ChatGPT for personalized shopping experiences for BeautyInsider members.
fromBustle
3 days ago

YSL Lip Liner, Refy's Skin Tint, & 20 More March Beauty Launches We're Obsessed With

"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."
Fashion & style
#reddit
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing
fromFast Company
4 days ago

How marketing leaders at Clinique and ScottsMiracle-Gro are meeting consumers where they are online-and in AI

ScottsMiracle-Gro and Clinique leverage educational resources and customer feedback to evolve their brands and meet consumer needs effectively.
Marketing tech
fromThedrum
6 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
fromwww.theguardian.com
1 week ago

Italian regulator probes Sephora and Benefit over cosmeticorexia' claims

The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10.
Fashion & style
Alternative medicine
fromBustle
4 weeks ago

The "Skinceuticals Of Korea" Has Officially Landed In The U.S.

Iope, a Korean science-driven skin care brand, launches at Sephora with innovative formulas developed alongside dermatologists, bringing unconventional ingredients and advanced technologies to American beauty consumers.
fromwww.businessinsider.com
4 days ago

How content creators 'supercharged' Coach's Gen Z strategy

What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.
Marketing
Marketing
fromHubspot
4 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Marketing
fromVogue
4 days ago

The Anti-AI Slop Playbook

Gucci's AI-generated campaign images have sparked debate about the use of technology in fashion marketing.
Fashion & style
fromInsideHook
2 weeks ago

5 Exceptional Grooming Products Worth the Splurge

Premium-priced grooming products justify their cost through superior formulations, effectiveness, and quality that deliver measurable results in appearance and skin health.
Marketing
fromFast Company
1 week ago

Alix Earle is launching a skincare line. But you probably already knew that

Alix Earle launches Reale Actives, a skincare line for acne-prone skin, designed for everyone, after hinting at it through social media for a year.
fromBustle
2 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
fromIndependent
2 weeks ago

Everyone's talking about... ?pH-reactive make-up - can it really adapt to the chemistry of my skin?

When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Fashion & style
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
E-Commerce
fromWWD
1 month ago

Who Will Win Beauty's Arms Race for GEO?

Beauty brands must optimize for AI search engines through GEO strategy, requiring visibility across multiple platforms and third-party sources that AI chatbots cite in their responses.
Science
fromThe Atlantic
2 months ago

The Science That You Buy

Science-speak and biotech marketing have permeated beauty, fashion, and food, using technical claims that range from legitimate to transparently dubious.
fromABC7 Los Angeles
2 months ago

Elevate your beauty routine with must-have essentials from ABC Secret Savings

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Gadgets
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Marketing
fromInc
4 weeks ago

Brands Are Ditching Purpose. Rare Beauty Is Doubling Down-and Winning

Rare Beauty demonstrates that authentic, measurable social impact integrated into brand structure builds genuine customer loyalty and business growth, contrasting with performative corporate purpose initiatives.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
fromThedrum
2 months ago

SK-II: Beauty, Technology & Art

By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.
Social media marketing
fromSilicon Canals
1 month ago

7 affordable K-beauty products that work better than luxury brands - Silicon Canals

Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Wellness
Social media marketing
fromForbes
2 months ago

A Decade Of Trippin' With Tarte: Inside The Viral Brand Trip Machine

Experiential influencer trips that invest in creators and authentic interactions can generate massive sales growth and reshape marketing strategies for beauty brands.
fromThe Nation
1 month ago

"Going Natural" in the Age of Facial Optimization

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
Social media marketing
Fashion & style
fromBustle
1 month ago

55 Insanely Clever Things You Didn't Know Existed That Make You Look Hotter

Affordable, inventive beauty and styling products transform looks and routines, offering unique solutions like bond-building masks, color-changing balms, and a waist band that crops tops.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
E-Commerce
fromWWD
1 month ago

How Claudia Sulewski's Cyklar Is Reshaping the Modern Body Care Routine

Cyklar launches on Sephora (online Feb. 22; in 500 stores by mid-March), leveraging rebrand, social commerce sales, and lower price points to scale.
Marketing
fromwww.cnn.com
1 month ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
Marketing
fromWWD
1 month ago

Front Row Acquires Marketing Agency Socium Media

Front Row acquired Socium Media and will merge it into Front Row by end of 2026 to boost paid social, SEO, GEO and e-commerce growth.
Marketing
fromGlossy
2 months ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
Marketing
fromSkift Meetings
2 months ago

Ulta Beauty World Sells Out in Record Time, Leaving Millions Unhappy

Ulta Beauty World sold out in 71 minutes, leaving about 3 million people in a virtual queue competing for 3,000 tickets, sparking widespread consumer backlash.
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