Pinterest has launched a new tool that allows users to upload photos or utilize images from their camera rolls to analyze their natural coloring. This analysis identifies their hue, value, and chroma to recommend suitable seasonal palettes. The initiative was driven by a notable increase in searches related to specific makeup and color palettes among users. Additionally, Pinterest rolled out a new collages format to enhance the shopping experience by presenting color ideas head-on, providing inspiration at key moments for customers.
Simply snap a photo or upload from your camera roll, and the tool will analyze your natural coloring - hue (warm or cool), value (high or low contrast), and chroma (bright or muted) - to determine your season.
By looking at user search, save, and shop behavior on Pinterest - including, a 23% increase in "true summer makeup" and a 30% increase in "spring color palette analysis" - the Pinterest team identified trending searches to fuel e.l.f.'s curated boards.
The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes.
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