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fromBustle
3 weeks ago

Melissa McCarthy's e.l.f. Cosmetics Super Bowl Ad Is A Telenovela Fever Dream

Released on Feb. 3, e.l.f.'s latest Super Bowl swing sees McCarthy in full panic mode, racing to learn Spanish ahead of Bad Bunny's halftime performance. After crashing her car, she wakes up in a hospital only to learn she has one day to become fluent. With the help of a hot doctor played by Nicholas Gonzalez - and e.l.f.'s Glow Reviver Lip Oil, naturally - McCarthy transforms into "Melisa." But not before legendary telenovela villain Itatí Cantoral, cast as a jealous nurse, completely loses it over Melisa's suddenly perfect pronunciation and main character moment.
Marketing
Music
fromBustle
2 months ago

Zedd's Breakaway Miami Set Was *So* Nostalgic

Breakaway hosted its first-ever beach EDM festival in Miami on Dec. 6, featuring Zedd headlining and an e.l.f. Cosmetics Lippie Land activation with beauty stations and DJs.
Fashion & style
fromBustle
2 months ago

Ice Spice, Alix Earle & More Stars Wore Lingerie At NYLON House Miami

NYLON House and e.l.f. Cosmetics hosted a star-studded Miami Art Week party featuring immersive activations, surprise performances, and lingerie-inspired celebrity fashion.
#twitch
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#matt-rife
fromBuzzFeed
6 months ago
Women

Matt Rife's Makeup Ad Is Facing Major Backlash Because Of His Past Jokes About Domestic Abuse

fromBuzzFeed
6 months ago
Women

Matt Rife's Makeup Ad Is Facing Major Backlash Because Of His Past Jokes About Domestic Abuse

more#matt-rife
fromBustle
8 months ago

e.l.f. Cosmetics Just Dropped A Tool That Solves The "What's My Season?" Debate

"A tool like color e.l.f.nalysis is a game-changer for everyday users because it takes the guesswork out of finding makeup that truly complements their skin tone and undertone - something that professionals like myself have spent years mastering."
Fashion & style
#pinterest
more#pinterest
NYC startup
fromBusiness Insider
9 months ago

After years of searching for the perfect product, I've finally found my holy grail for everyday makeup looks

The ELF brow-lift gel is affordable, easy to use, and provides long-lasting results for perfect brows at only $6.
Fashion & style
fromBustle
9 months ago

Rebecca Black's Hack For Flawless Makeup Is Right At Your Fingertips - Literally

Rebecca Black's partnership with e.l.f. Cosmetics highlights her growth from a viral sensation to a versatile artist embracing her identity.
Marketing tech
fromBuzzFeed
10 months ago

If You Love To Brag About Your Thrifty Ways, You Need These 31 Alternatives To Expensive Beauty Products

E.l.f. Cosmetics introduces an innovative tubing mascara that enhances lash length without smudging.
fromBuzzFeed
10 months ago

27 Products With Before And After Pics That Will Leave You *So* Shook, You'll Look Like The Mr. Krabs Meme

Now purple is a really hard color to cover, but this product did it and I took a picture just to show how well! I am super impressed.
Media industry
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