Ray-Ban has appointed rapper A$AP Rocky as its first-ever creative director, with a focus on modernizing the brand through initiatives like Ray-Ban Studios. He will lead projects including the launch of a new Blacked Out Collection, refreshing classic designs like the Wayfarer. Rocky is recognized as a visionary artist whose work aligns with Ray-Ban's commitment to innovation. This strategic move coincides with ongoing growth within the brand's parent company, EssilorLuxottica, which has undertaken other significant collaborations and acquisitions.
Ray-Ban announced that rapper A$AP Rocky will be its first-ever creative director, leading initiatives to contemporize the brand and its signature eyewear.
Rocky will oversee Ray-Ban Studios and a new Blacked Out Collection, revamping iconic styles like the Wayfarer and Clubmaster with modern designs.
Ray-Ban's president cites Rocky's boundary-pushing creativity as aligning with the brand's values of innovation and courage.
This partnership comes during a period of growth for Ray-Ban's parent company, EssilorLuxottica, with recent acquisitions and collaborations.
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