Still Here Opens First Brooklyn Store

"The New York-based denim brand launched by by Sonia and Maurice Mosseri in 2019, will open its first store in Williamsburg this month. The husband-and-wife co-founders grew up in Brooklyn and spent their youth immersed in Williamsburg's creative and cultural scene in the late 2000s. Located at 170 Wythe Avenue, the store draws inspiration from 1920s dressmaking salons. Waxed walls create a "glowing, almost liquid backdrop" to the brand's denim. Surfaces feature seeded glass, while custom artwork nods to Still Here's family history."

"New York-based design firm Husband Wife, founded Brittney Hart and Justin Capuco, led the design. Justin Capuco explained how Husband Wife shares a similar design ethos as Still Here. "It's this surgical attention to detail that makes Still Here cool and elegant in a way that's entirely their own. We aimed for this slant of style when designing the store -crafting subtle moments of surrealism and avant-garde flair in unexpected elements," he said."

The New York-based denim brand Still Here, launched by Sonia and Maurice Mosseri in 2019, will open its first Williamsburg store at 170 Wythe Avenue. The founders grew up in Brooklyn and spent their youth immersed in Williamsburg's creative and cultural scene. The store draws inspiration from 1920s dressmaking salons, using waxed walls to create a "glowing, almost liquid backdrop," seeded glass surfaces, and custom artwork nodding to family history. The new location continues the brand's minimal yet detailed aesthetic with elegant materials and creative proportions. The brand prioritizes boutique try-ons and operates stores in Nolita and the Upper East Side. The Mosseris hired New York design firm Husband Wife for the Williamsburg store, introducing subtle surrealism and avant-garde elements alongside warmth and high design.

Read at Sourcing Journal