While we started designing a retail space for the brand, we perceived Gully Labs as a celebration of Indian street culture, glorified, unified, and expressed through sneakers and apparel that pay homage to Indian craftsmanship and the raw vibrancy of the streets. Every element, from design to detailing, reflects this authenticity, positioning the brand not just as a retail destination but as a cultural movement.
The project is structured around a single continuous hanging rail that extends for nearly 100 meters, serving as both the primary display system and the organizing element of the space. In response to the constraints of the site, the design reconsiders the hanging rail as a spatial device rather than a fixed retail fixture. The rail adapts to existing walls, columns, and building services, bending, rising, and shifting in section as needed to navigate obstacles.
"Working with Start JudgeGill on retail stores concepts and communications guidelines has already delivered great results for MTS, such as the launch of the new MTS flagship store in Moscow. The key focus of our retail development is to provide best-in-class customer experience through personalized service and better tailored products, including exclusive devices bundled with applications developed by MTS," said Mikhail Gerchuk, vice president and chief commercial officer at MTS.
Conceived as a small contemporary temple dedicated to body care, the project by Kresta Design by Lucas and Hernández-Gil frames wellness as a civilizing gesture: beautifying, protecting, and ritualizing everyday practices. The space subtly nods to the classical world, with a soft vertical light and a dense, calm ambience evoking the serenity of Roman thermal baths, interpreted through a modern lens. Metal and wooden niches introduce an almost liturgical rhythm, their measured repetition recalling the minimalist discipline of Donald Judd.
NUDE DESIGN has completed Weekender Shop Andel, a women's apparel in Kuramae district, . The project marks the brand's second location and introduces an strategy centered on brightness, clarity, and visual transparency. The design uses white-stained , soft mortar surfaces, and stainless- accents to establish a restrained material palette. Natural light enters through L-shaped windows, producing an evenly lit environment that highlights the store's spatial configuration and display elements.
This project presents the spatial design for PLEATSMAMA's second flagship store, a pleated knit bag brand that pursues sustainability through natural circulation and eco-friendly materials. Located within Gwangjang Market, the oldest traditional marketplace in Korea, the design reinterprets the vibrant everyday scenes of the market through a contemporary spatial language under the concept "Meeting neighbors while strolling through the marketplace."
Have you ever gone grocery shopping with a grocery list of items to get, but then walked out of the store with more things than your grocery list? Grocery stores are spaces that are designed to make you spend more money. Strategic aisle placements and product positions follow a deliberate strategy rooted in consumer psychology and decades of behavioral research.
Hot off turnarounds at Yum Brands with Pizza Hut and Taco Bell, which he followed up by modernizing burrito building at Chipotle, Niccol has proven himself to be both a master marketer and operations expert. Which is why, when he announced that his strategy for Starbucks was to revive the third place, even some of Niccol's fans were skeptical he could pull it off.
Located at the main entrance of The MixC in Hangzhou, a landmark retail and lifestyle destination known for its diverse mix of international brands and vibrant atmosphere, the new % Arabica store occupies a prominent, highly visible position. Its placement allows the storefront to catch the natural flow of foot traffic, offering guests a welcoming and accessible entry point as they explore the mall.
