"From the get-go, Sweeney has embraced the fun and frisky side of intimates with SYRN - she even launched the brand with a controversial publicity stunt, hanging bras off of the Hollywood sign back in January. Amid the initial backlash, she's continued to drop new collections and photo shoots, modeling her latest wares. On Feb. 18, she shared yet another photo dump on Instagram, showing off her thong undies in an unlikely way."
"The White Lotus alum is no stranger to underwear-revealing looks, frequently eschewing pants entirely. But this time, she kept her bottoms, and modeled her Kiss This Mid-Rise Thong ($16) by layering the piece on top of her blue jeans. She kept the exposed-undies vibe going with the rest of her 'fit, wearing the First Base Scoop Neck Bralette ($39) over her pink baby tee."
Sydney Sweeney launched a lingerie label named SYRN and emphasizes playful, frisky intimates. She executed a controversial publicity stunt by hanging bras on the Hollywood sign and faced initial backlash while continuing to release collections and shoots. The Playful collection, released Feb. 17, centers on comfortable, casual intimate pieces. Sweeney modeled the line in relaxed photo shoots, including a look where she layered a mid-rise thong over blue jeans and paired a scoop neck bralette over a pink baby tee. Other looks combined bikini-style underwear with oversized button-downs and ultra-cropped graphic tees. Price points include a $16 thong and a $39 bralette.
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