Taylor Swift announced engagement to Travis Kelce and wore a yellow-gold diamond-encrusted Cartier Santos Demoiselle alongside her engagement ring. The watch retails for $27,300 and appears on the resale market for about $18,000. The model is considered rare on the resale market. Swift has been photographed wearing the watch at events including the 2025 iHeartRadio Music Awards, the AFC championship game on January 26, and on Kelce's New Heights podcast. Swift also wore a Panthère de Cartier necklace that retails for $11,400 during the podcast. A plain stainless steel version of the Santos Demoiselle can be found on resale for under $10,000.
In the engagement photos, she paired her yellow gold ring with a diamond-encrusted Cartier Santos Demoiselle made of the same metal, said a watch seller who identified the model. The watch retails for $27,300, and it can show up on the resale market for around $18,000, Eugene Tutunikov, CEO of SwissWatchExpo, told Business Insider. Tutunikov described it as "one of those rare pieces we don't come across often."
Swift has been spotted in the watch on a few occasions, including a virtual appearance at the 2025 iHeartRadio Music Awards, the AFC championship game in which her now-fiancé played on January 26, and her recent appearance on Kelce's "New Heights" podcast. She's become known for her luxe jewelry collection. During her podcast appearance, she also wore a Panthère de Cartier necklace that retails for $11,400, for example.
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