"Aesop's Resurrection Aromatique Hand Wash has become so culturally coded that it no longer signals cleanliness or quality, but a certain aesthetic literacy."
"In Melbourne, if someone has their home on the market, they'll put some Aesop hand wash in there before showing prospective buyers."
"At the height of the 'shelfie' era, any image of consequence invariably featured the same hand wash, spurring luxury brands to launch their own."
Aesop's Resurrection Aromatique Hand Wash has transcended its role as a cleaning product to become a symbol of taste and aesthetic literacy. Introduced in 2006, it is now commonly found in upscale restaurants and hotels, signifying more than cleanliness. Its presence in homes for showings has become a trend, reflecting a shift in how luxury is perceived. The rise of the 'shelfie' culture on social media further popularized this hand wash, prompting other luxury brands to create similar products to meet consumer demand.
Read at Elite Traveler
Unable to calculate read time
Collection
[
|
...
]